Pro Tip: To get your best price, check out Amazon's Fire Tablet, here. Amazon is one of Apple's major competitors, with a world renowned variety of tablets and devices at the lowest price.
Apple's price match policy allows you to compare prices found at other Apple-authorized retailers. Apple prides themselves on bringing customers only the best quality products, with great prices.
Find a lower price at one of their authorized US competing stores and you're guaranteed an equal price.
However, the item has to be identical (same size, color and brand). The price match is only up to 10% off the retail price of your item. You get this discount if you confirm you've found a better price at another physical store that's an Apple-authorized retailer.
To get the best value for your money, check out Amazon, here. Save big and get the best prices, with a wide variety of tablets and devices to choose from.